Hi, I’m Jordan Barrett

I run owt studios: one person bringing big-company AI and automation to Austin small businesses, at a price that makes sense for them.

  • Based in Austin, on-site across the metro
  • 12+ years in IT, operations and automation
  • BS in Computer Information Systems

Why I do this

Big companies don’t win because they work harder. They win because their systems do the repeat work, so their people can focus on customers and growth. Every small business deserves that same advantage.

For twelve years I’ve built those systems inside businesses of every kind: logistics, healthcare, IT asset recovery, utilities and education. Different industries, same pattern. Every business has a handful of processes that quietly eat hours every week, and almost all of them can run on their own.

At an Austin logistics company, I helped lead the growth from 23 people to more than 140 and designed the automation behind it. The team moved 50% more freight with 37% fewer people, and revenue per employee went from $1.3 million to $3 million. That’s what the right systems do: they let a business grow without growing its payroll at the same rate.

Here’s what I learned along the way. The technology isn’t the hard part. Most of it is affordable, and you may already be paying for it. The hard part is knowing how to connect it to the way your business actually runs. That’s where I come in.

Big companies spend six figures on consultants and software to get this right. You shouldn’t have to. You should get the same expertise at a price that makes sense, from someone who learns your business, builds it in your accounts and leaves you owning every piece of it.

Where I’ve done this

Bigger companies, same problem as yours: too many hours spent on work a computer should be doing.

Zengistics, Austin

Logistics

Helped scale a freight brokerage from 23 people to more than 140, and designed the automation that let it handle 50% more volume with 37% fewer people. An AI software company built features I designed into its commercial product.

  • $1.3M → $3M revenue per employee
  • 98% of orders processed automatically
  • 6–7 hrs a week back per person

PlanITROI

IT asset recovery

Led a company-wide AI rollout, from the executive team down, and built an automated sales engine across email, AI calls and LinkedIn.

  • 45+ people trained, ~90% daily use
  • 3× booked meetings per rep

Ascension, United Power, Adams 14 schools

Healthcare, utilities and education

Earlier roles inside a 500,000-device hospital network, an electric co-op and a school district. Big systems, strict rules and no room for downtime. It’s where I learned to build things that keep working.

How I work

Four promises, whichever way we work together.

  • I come to you

    An hour in your shop beats a week of emails.

  • I build on what you have

    Your accounts, your tools, your logins.

  • You own everything

    With a runbook, so you’re never stuck waiting on me.

  • I’ll say what not to automate

    Some things are better done by a person.

Find out where your hours go

A free 30-minute call, then a one-page plan of the three things I’d automate first. It’s yours to keep either way.